Barcelona periodically hosts leading international events in areas that include culture, technology, architecture and sport. These events put the city on the agendas of a wide variety of audiences and have a great positive effect, especially in projecting Barcelona to the world.

 In this session, we will find out about the opportunities for Barcelona arising from being the setting for internationally renowned events, as well as the impact that they have on the city's economy in regard to generating employment, new productive sectors, the visitor economy and the global positioning of the city's brand. Various representatives from international events will explain their experiences and what having a presence in our city means for them.