Generative visualisation models based on natural language prompts have redefined the word-image relationship. The program translates a descriptive text into a non-existent but convincingly photorealistic scene, i.e. transforming the photograph ‘inscribed’ by light into images ‘written’ by algorithms. This challenges our traditional perception of visual creation, turning it into a product of computation rather than imagination.

The Gènesi.IA project explores this idea through AI models such as Midjourney, Krea and Stable Diffusion. The installation projects virtual landscapes onto the Disseny Hub façade, generated from the verses of Genesis, representing from the emergence of light and darkness to the landscapes of the Garden of Eden. A robotic voice recites the verses in several languages, providing an immersive experience that speculates on AI as the new Deus ex machina.

Sponsored by Integrated System Europe - ISE.

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Joan Fontcuberta (Barcelona, 1955) has engaged in numerous activities in the world of photography as a creator, teacher, essayist, exhibition curator and historian. He is the author of a dozen history books and essays on photography, such as El beso de Judas.Fotografía y verdad (1997), Ciencia y fricción (1998), La cámara de Pandora (2010), La furia de las imágenes (2016) and Revelacions (2019). Some thirty monographs on his creative output have been published.

His works have been exhibited in museums across the world, including the MoMA in New York, the Art Institute of Chicago, the IVAM in Valencia, the FOAM in Amsterdam, the MEP in Paris, and the Science Museum in London, and have been acquired for numerous public collections. Internationally acclaimed, he has received various awards including the Hasselblad International Prize in 2013, and in 2022 he was awarded an honorary doctorate by the Paris 8 University.