The digital transformation we are currently experiencing requires new forms of leadership that incorporate innovation into business culture. Business schools are incorporating this new context both in their masters’ courses in business administration (MBA) and executive programmes.

Barcelona is a European digital innovation hub and it is also one of the three cities, along with Paris and London, that has three business schools (IESE, ESADE and EADA) ranked among the thirty best schools in Europe, according to the Financial Times ranking.

In this session, we will look at Barcelona's opportunity to become a leading city for training executives in technology-based companies, by combining executive training with high-level technological training.