Barcelona has been the cradle of great artists of all kinds, who have helped to transform the city into a place of culture and inspiration, as well as promoting the Barcelona brand within the creative industries. Now, technology and innovation have brought diversification to the creative sector, fostering new disciplines that promote competitiveness, wealth and employment.

 During this session, we will discover the heterogeneous nature of the creative industries and discuss the challenges the city must tackle in order to make the best use of its creative and innovative character, as a leading vector for Barcelona's economic promotion.