The Commissioner for Promotion of the City of Barcelona is responsible for economic promotion and Barcelona branding. Extensive experience in institutional and corporate affairs, he has held several technical and consultancy positions in private companies and in public administrations such as the Ministry of Foreign Affairs and Cooperation of Spain and the European Parliament. He has a Master’s in Business Administration and undergraduate studies in political science. Author of various books and publications, he won first prize for “European Union and green growth” in the 2012 European Blog Contest organised by the Danish Presidency of the European Union.