Following his career in investment banking in London, he began his activity as a hotelier and investor in 2002 with the AC Victoria Suites Hotel by Marriott. In 2005 he created his own brand, Praktik Hotels, of which he is currently the CEO. In 20 years he has developed eight hotels- 6 Praktik Hotels, the AC Victoria Suites and the Cotton House Hotel-, and has another three in the pipeline in different construction phases. He is currently heading the the Teatro Principal project in collaboration with the main players in this industry, with the aim of turning it into the main immersive arts centre in southern Europe