Born in Italy, Gabriele Palma has dedicated over 30 years to multinational companies, especially in the car industry. He has worked in groups such as Renault, Ford and Volkswagen. In 2012 he started working at SEAT, launching the new León 3rd generation. Between 2015 and 2018 he was the Marketing Director of SEAT Spain, helping to make the brand a Spanish market leader. In 2018 he became Managing Director of CASA SEAT, SEAT's first Flagship store with a high corporate component. The building, located on the corner of Diagonal and Passeig de Gràcia, has become an icon in terms of architecture, interior design and culture.