Independent researcher and speaker about trends, innovation and strategy in tourism, hotels and restaurants. Elective member of CONESTUR (National Tourism Council of Spain). Professor of Strategy in business schools. Author of the “Manual para Neo Hosteleros Valientes”. Director of the largest Horeca congress in Europe. She is considered one of the 150 + influential people in Tourism (Sergestur 2020 & 2021) and one of the most influential women in Spanish Gastronomy (Traveler 2020 & 2021, Directo al Paladar 2017).