‘Compra a Ciutat Vella’, the catalogue of sustainable commerce to promote shopping locally
The catalogue ‘Compra a Ciutat Vella’ is the first edition of a digital product that includes 34 establishments representing local talent, sustainability and the desire to have a social impact. The publication is open for local shops and businesses to participate in and can be added to quarterly. It has been developed with nine hotels in the district, which promote the information in the catalogue at their establishments as a unique shopping option with added value.
Different physical materials have also be created with a QR code taking users directly to the catalogue, such as:
- Cards to be handed out in streets, mainly in the neighbourhood of Barceloneta, capitalising on the volume of visitors for the America’s Cup, with people contracted through employment plans to work as information staff in the neighbourhood.
- A4 posters at participating establishments.
- Desktop items for hotels so they can promote the initiative with displays on their counters.
Intended to grow and to last
The idea behind the initiative is for the economic impact left by tourism in the district of Ciutat Vella to have a positive effect for the iconic shops and businesses established in the area and for the flow of visitors to be an opportunity for all of them, enabling their products to reach more people.
Similarly, the catalogue also promotes hotels involved in local economic development and which can facilitate information on economic activity linked to the local area and giving vitality to neighbourhoods.
The catalogue started being distributed in hotels in August and the intention is for it to be extended to facilities in the city too. With the support of the Area for Tourism, the Tourism Consortium is expected to able to make it available to more visitors soon.
