The collaboration has a twofold goal. Firstly, the project seeks to drive local commerce by working on visual aspects, image, communication, events and signage. Secondly, it also seeks to motivate young talent with a real challenge, to make neighbourhood commerce more attractive and reactivate commercial and economic activity with greater competitiveness, particularly given the effects of Covid-19 and new shopping habits.

During its first year, seven teaching centres in the field of design took part: Elisava, Acid House, LCI, MBDesign (UPC-UB), Eina and Idem. Teams at the schools each worked on a shopping hub, producing a series of proposals to incentivise the transformation of commerce in Les Corts, Poblenou, Torrijos i Sarrià, the retailers’ associations of La Rambleta and Sagrera Activa and the Xarxa de Comerç Divers.

The final proposals are set out in a file which can be viewed.

The second edition of the project in 2022 will cover four more shopping hubs.