Campaign measures include the distribution of leaflets in local letterboxes and shops in the affected areas, information staff in streets to raise public awareness about the problems linked to waste management and the correct way to go about it. A specific digital campaign will also be launched, with full information also available in different languages on municipal websites.

Besides giving leaflets and information to people in the street, the campaign staff will also indicate waste left incorrectly by marking it with visible stickers to draw attention to the infringement.

The campaign aims to reach out to all members of the public and is particularly intended for local residents, users of tourist lets and temporary lets, as well as shops and restaurants, whether or not they have commercial waste collection.

Three priority areas in the pilot project

According to previously collected data, the three areas chosen for the pilot project account for between 53% and 86% of anti-social behaviour in the management of household and commercial bags of rubbish, junk and old furniture in the street. In other words, over half this waste is left incorrectly, either in the wrong place or outside the scheduled times.

The three areas are:

• In the neighbourhood of Sant Pere, Santa Caterina i la Ribera, the area between the streets of Sant Pere Mitjà, Verdaguer i Callís, Mare de Déu del Pilar, Bou de Sant Pere, Argenter, Mònec and Victòria. At these points, most of all the data show rubbish left in the wrong place, packaging left in the streets outside of the scheduled times and an accumulation of graffiti.
• In the Gòtic neighbourhood, the campaign focuses on the streets of Carabassa, Serra, Rosa, Còdols, Rull and Obradors, where in addition to bags and junk left in the wrong place and outside the scheduled times, there is also an accumulation of urine and graffiti.
• In the Raval neighbourhood, the area chosen is between the streets of Joaquim Costa, Lluna, Lleó, Tigre, Paloma, Ferlandina, Guifré, Plaça Emili Vendrell and Plaça del Pes de la Palla. Here the main problems to tackle are non-compliance with commercial waste collection, waste from the consumption of alcohol and other substances, urine and graffiti.

Reorganisation of the cleaning service

During these weeks, the cleaning and waste collection services will concentrate their activities first thing in the morning and first thing in the afternoon, so that all waste left outside the scheduled times and marked with stickers will be more visible.

At the same time, daily cleaning with water will be maintained and the usual coordination of selective waste categories and once-overs applied.

Open sessions on the cleaning service in all neighbourhoods

The current stage of the pilot project now in place in Ciutat Vella as part of the Pla Endreça also includes a series of public sessions to explain to the four neighbourhoods in the district the way the service works and the steps applied in 2024.

In another stage, and based on the data collected in this campaign, possible changes to cleaning in the area will be studied, as well as an increase in commercial inspections and eventually a specific campaign with fines by the City Police.