Applications can be made online between 7 March and 3 April. Subsidies will cover costs involved in creating plans for digital transformation, communication and digital marketing, generation of content, publicity and reports, or the development of online sales channels, either in-house or using existing platforms.

Establishments in ground-floor premises will be able to apply for subsidies for retail sales, stalls at municipal markets and services such as hairdressing, restaurants, mechanic’s workshops, veterinary clinics, dry cleaning and more.

The funding forms part of a broader package of measures jointly promoted by the Directorate for Commerce, Restaurant and Consumer Services and Barcelona Activa, which also includes the advice needed to create a digitalisation plan and access to a training catalogue with more than fifty online courses.